Are you using same old web analytics tools for Website traffic estimator? Are you using Google Analytics for complete site analysis? I am sure you are!
What if I say, you can track all your visitors movements and get traffic
report in the video. Confused?
That means you can get a video
recording of your website visitors. When someone comes to your website, then
video recording will start and get all the data for you. Where he is
roaming with that mouse pointer - you can see that all data.
How awesome is this! isn't it?
This is the new and best website analytics, I have seen ever!
Website analytics video report will show - where visitors are going and
clicking on that page, where they are spending a time on your site, page views in heat maps and many more functions.
The bottom line is you can track your
visitor recording. This is a new way of
tracking visitors in the online world.
Let's watch an example of web page
recording. Let's see what he does and where he is spending time and leaving my
site, and where he is clicking on my site.
Shocked ah..!
This is user behaviour on my site...
This is user behaviour on my site...
Are you excited to get this analytics
for your website?
Sign-up there and come again here because there are more deep functions you need to learn for
growing your business and website marketing.
How Hotjar will benefit to our website
Hotjar is open source analytics tools. We can use for any website by
just putting the code to your site. It's help us to understand why visitors are
coming to our website and what is driving them to come on our site. This is a big picture for webmasters and bloggers to
study their behavior on particular web
pages.
Hotjar also helps us to understand
and study why visitors are leaving our site. What are they facing barriers to
our site so they are leaving from our web pages?
You can also check why users are leaving quickly from that page. So you
can update that page later. It will lead to less Bounce rate so website rank
can increase.
If you are having for products on your website and uses of buying that
product so it is a great tool to get the feedback from users. Features like --- Surveys and polls are so critical and important tool for
the web marketer. By taking user feedback it's open ups the doors towards
understanding the user psychology.
There are too many hot functions
you can add on your site.
We will discuss all features step by step...
so lets start….
First, install hotjar code to start the experience of all these features and
tools.
Get hotjar for your website.
Get hotjar for your website.
Features of Hotjar Analytics
1) Heatmaps
Heatmaps are absolutely critical to not
only optimize your business and optimize website but also to help you
understand your target audience and what drives them and what motivates them
what they like and what they dislike.
Hotjar heatmaps is an excellent
free option if you are just getting started or you don't have enough traffic to
arrange spending $50 $60 per month.
Heatmaps tracks the mouse pointer movements, where peoples are clicking,
and what they are looking at.
Here is the example of heat mapping
to illustrate the value of this insight
on my site home page.
In heatmaps, they have 3
types...
Clicks - Clicks checks the clicks on your page.
Move - Move checks the movements of
mouse behavior.
Scroll - Scroll checks where are users scrolling and
where you stop the scrolling to read the post.
The scroll will show how many percents of people's reached to your page
section.
2) Recordings
This is the best part on Hotjar and that's
why everybody's thanking David Darmanin - founder and CEO of Hotjar.
Recordings function is an awesome tool to check user behaviors on our website
pages.
Now you are reading this page and
your behavior is recording. They record
screen and send data to us.
Videography is the great innovation to understand
and learn faster. That's why we all love Youtube.
An example of recording you have seen above.
3) Funnels
You might have heard the term "funnel" before and thought
"I don't think I really need that in my business"
Making a funnel report is a fabulous approach to distinguish the
greatest boundaries to change on your site and finding chances to enhance the
flow of your visitors.
Here are some typical funnel examples by type of site:
·
E-commerce: Homepage > Product Pages > Cart
> Checkout > Thank You Page
·
News / Blog: Homepage > Article Pages >
Subscribe Page > Success Page
·
Web App: Homepage > Trial Signup Page >
Interface > Upgrade Page > Thank you page
·
Lead Gen: Category pages > Landing page with
form > Thank you page
This is steps of our pages and
that called funnels. Like A>B>C>D
It's very useful for checking that from which page users are leaving our
site and what is converting 100%.
It checks all data from all pages when you
will setup funnels to your website.
Once a funnel has been set up, Hotjar will automatically update your
funnel data once every hour.
4) Forms
Now we all know forms is using for collecting emails. Emails are the most
important key in website business. You can make any type of forms for
collecting emails. There are many types of forms you can make for your
business. It's just source for collecting name, email, numbers. You can get
anything related to user information. Emails and names are best for bloggers.
Feedbacks and Surveys Section
Taking feedbacks of users is the core part of any business said by Peter
Thiel. You collect feedback from the user
and then you learn different value that can only see by users.
Users see our site from their perspective so users feedbacks and surveys
are very important to update our site.
Feedbacks and polls are collect for action stuff. For example - when you
collect surveys, surveys are probably the secret of your conversion. The
secrets of quality to inside lives in your customer minds. You need to get them
out. Your conversion is the main goal so
you have to read your customers what they want and how you can help them from
your business.
More actionable insight comes from when you are clever in surveys or
polls for asking questions.
For example - Somebody just has sign-up on your site and he is
on your thank you page.
So you can ask a question like
"what nearly stopped you from converting?" , "Where do you hear
about our website".
Conclusion
So I highly recommend getting the hotjar on your site you will be in much
more benefit from using their tools. Hotjar is best analytics
programs. Learn user behavior from recording and feedbacks and update your
site. You can track all your pages data.
Collect emails and make your community. Interact with them. Make
yourself friendly with your customers.
Collecting feedbacks from just 5 users, You will get so many interesting things about your
business to fix the website.
Read visitors psychology and run your business according to it.
Because it's pointless to understand the problems, the barriers, why they
are not converting on your website. So make use of all tools in the hotjar.
If you don't have a tool to
persuade or change your visitors, your business will stuck in the same place.